Resistencia algorítmica en colectivos feministas en Instagram

Abstract

This article examines the communicative practices of four Latin American feminist collectives on Instagram within a context shaped by the growing influence of algorithmic power over digital content circulation. The aim is to analyze how these collectives develop discursive strategies to resist platform-driven visibility logics while, in that process, producing forms of situated knowledge linked to Southern epistemologies. The study adopts a qualitative approach combining digital ethnography and critical discourse analysis. The corpus gathered through digital ethnography comprises 247 publications — posts, reels, carousels, and stories — from collectives active in Argentina, Colombia, and Mexico, collected between December 2024 and March 2025, and was coded in full for four frequency categories —language modification, strategic hashtags, intersectional articulation, and inter-collective amplification—, while in-depth critical discourse analysis was applied to four publications selected as illustrative cases. Collectives were selected based on public relevance, sustained platform activity, explicit intersectional focus, and geographic and thematic diversity. The findings show that these collectives deploy both technical and symbolic strategies to navigate algorithmic constraints: they modify language, rotate formats, and construct inter-collective amplification networks that operate independently of the algorithm. Their discourses also articulate gender, class, and territorial dimensions from an intersectional perspective. It is concluded that these practices display features characteristic of situated knowledge production — as theorized by De Sousa Santos (2018) and Mandujano Estrada (2017) —and contribute to cognitive justice in digital environments, though the epistemic scope of this dimension remains conditioned by the scale and design of the study.