GENERATIVE VISUAL NARRATIVE AS A NEW FORM OF SCREEN NARRATIVE

Abstract

In this article, the author examines in detail the specifics of media content created using neural networks and their distinctive features. The article analyzes the impact of the rapid development of artificial intelligence technologies on the modern media environment and examines their evolving functionality. The article also assesses the risks associated with the widespread use of this type of media content and predicts the future of generative programs. The article provides the author’s classification of content created using neural network technologies, and it definitions. Attention is also paid to the methods of analyzing video and photo material in order to distinguish real content from artificial content created by specialized programs. A general analysis of the impact of generative models on the information space is being conducted, as part of its active process of destroying media material as a clear proof of the objective reality of what is happening.