METHODOLOGICAL APPROACHES TO ASSESSING THE IMPACT OF DIGITAL TRANSFORMATION ON THE COMPETITIVENESSOF HEALTHCARE ORGANIZATIONS

Abstract

The article develops methodological approaches to assessing the impact of digital transformation on the competitiveness of healthcare organizations. The study is relevant due to the accelerated implementation of information and communication technologies in medical practice and the need to create tools for measuring the resulting effects. The paper systematizes existing approaches to assessing the digital maturity of medical institutions and proposes an original methodology that includes a set of quantitative and qualitative indicators. The empirical base consists of data on the activities of 48 medical organizations in three constituent entities of the Russian Federation for the period 2021–2025. The results of correlation and factor analysis demonstrated that the introduction of electronic document management, telemedicine services, and clinical decision support systems have the greatest impact on competitive positions. The practical significance lies in the applicability of the developed toolkit for evaluating digital projects at the regional level.