SOCIOLINGUISTIC AND LINGUACULTURAL MECHANISMS OF DIGITAL TRANSFORMATION OF YOUTH SLANG IN THE CONTEXT OF GLOBALIZATION AND LANGUAGE CONTACT

Abstract

The article explores the sociolinguistic and linguistic-cultural mechanisms of the digital transformation of youth slang in the context of globalization and language contact. Special attention is given to the influence of communication, social networks, and global cultural trends on the formation, change, and spread of slang vocabulary. The processes of borrowing, code-switching, hybridization, semantic transformation, and graphic adaptation of language units are analyzed. The role of youth slang in constructing digital identity, expressing group affiliation, and representing contemporary linguistic-cultural values in a multilingual communication environment is defined.