From Data to Decisions: Rethinking Strategic Planning in the Digital Age

Abstract

In the time of digital transformation, organizations have to improve themselves by creating digital competitiveness. This study focuses on the extent to which Bulgarian business organizations manage to integrate data and analytical tools in the strategic planning process, and tracks the impact of this integration on their efficiency, adaptability, and sustainability. It is based on the results of a survey conducted among representatives of all types of organizations in Bulgaria, and aims to establish how, with what frequency, by whom this data is used, and what are the results for the organization. The results show that the level of digital maturity in organizations varies, as well as identify the most frequently cited barriers. In conclusion, the study offers specific guidelines for improving strategic planning and decision-making processes through the use of data.