USAGE OF ARTIFICIAL INTELLIGENCE IN BUSINESS: A CATALYST FOR ORGANIZATIONAL PERFORMANCE AND INNOVATION

Abstract

Artificial Intelligence (AI) has emerged as one of the most transformative technologies of the 21st century. In the business world, AI refers to the use of computer systems and algorithms that can perform tasks typically requiring human intelligence, such as learning, reasoning, problem-solving, decision-making, and understanding language. From automating routine processes to enabling advanced predictive analytics, AI is reshaping how organizations operate, compete, and deliver value to customers. Businesses across industries including finance, healthcare, retail, manufacturing, logistics, and marketing are integrating AI into their strategies to improve efficiency, reduce costs, enhance customer experiences, and gain competitive advantages. As digital transformation accelerates, AI is no longer a futuristic concept but a practical and strategic necessity