Aug 2026· Comparative Sociology· Vol 25, pp. 475-507· 0 citations· 115 references
Abstract
This study examines how social media redefines career boundaries for young Indian women aged 21–30 in Belagavi City, Karnataka State (India), challenging traditional patriarchal constraints through digital exposure to diverse professional opportunities. Drawing on 19 survey respondents and in-depth interviews with five participants, the research reveals social media’s dual role as both emancipatory tool and potential source of unrealistic expectations. Through ‘postcolonial feminist’, ‘uses and gratifications’, and ‘social cognitive career theory’ (
SCCT
) lenses, the authors show how platforms like Instagram and LinkedIn enable boundary-crossing – from domestic confinement to entrepreneurial aspirations – while navigating familial expectations and local socio-cultural norms. The ‘Redefining Boundaries’ perspective critically analyzes how digital networks facilitate occupational diversification, geographic mobility aspirations, and identity reconstruction, fundamentally reshaping career decision-making processes among Belagavi’s young women. Sociological analysis underscores social media’s transformative potential tempered by structural limitations.
This study examines how media routines shaped by conservative Islamic ideology and the threat of mob violence affect women journalists’ professional performance and career progression in Bangladesh. Drawing on semi-structured interviews with women journalists, the study uses thematic analysis to identify five recurring...
Manwar Hossain· Southwestern Mass Communicat...· 0 citations
In light of evolving critical perspectives shaped by modern political ideologies, particularly the feminist goal of gender equality, the long-prevailing identities, roles, norms, and several practices within a society have been subject to transformative changes. Media has long been a key vehicle for such transformative...
Anto Hemanth A, Saranya Vm· Indian Journal of Mass Commu...· 0 citations
Gender inequality in the workplace persists, reflected in wage gaps, domestic role stereotypes, and patriarchal biases that limit women's career opportunities. In East Java, women's participation in the formal labor force reached only 36.32 percent in 2024, compared with 45.81 percent for men. This study addresses thre...
This qualitative study explores how traditional sociocultural norms influence the transnational mobility, identity trajectories, and (re)acculturation experiences of Chinese international students with a pro-host-nation cultural identity. Drawing on in-depth interviews with 14 Chinese international student returnees,...
Xiao Wang, Feng-Shi Ren, Yong-Qi Xu et al.· Humanities and Social Scienc...· 0 citations
The fear of childbirth (FOC) discourse on digital platforms is a pervasive yet understudied gender belief shaping contemporary gender dynamics in China. This study focuses on young Chinese urban middle-class women, who are active Red (Xiaohongshu) users at various marital and childbearing stages. Using critical discour...
Pei-Wei Chen, Ling Han· Chinese Journal of Sociology· 0 citations
The post-reform transition in China since the 1980s has involved rapid economic, social, institutional, and policy changes amid marketisation, demographic transitions, and shifting social norms. These dynamics have profoundly affected womenʼs everyday lives. This article investigates their implications by drawing on...
Yun-Yan Li· Journal of International and...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.
