A Study on Impact of Artificial Intelligence (AI) on Consumer Awareness and Enrolment in Atal Pension Yojana (APY) in Coimbatore City

Abstract

In the modern digital era, technology has become an integral part of everyday life, influencing how individuals interact, communicate, and make decisions. Among emerging technologies, AI has gained significant importance due to its ability to process large volumes of data, provide insights, and automatic processes. The study examines the influence of AI on consumer awareness and enrolment in the Atal Pension Yojana in Coimbatore City. With the rapid growth of digital technologies, AI-driven tools such as chatbots, personalized recommendations, and data analytics are transforming the way financial schemes are promoted and accessed. The research focuses on how these technologies contribute to improving awareness levels among consumers.