TRANSITION OF INDUSTRIAL ENTERPRISES TO A GREEN ECONOMY MODEL: CHALLENGES AND DEVELOPMENT PROSPECTS

Abstract

The article examines the role of industrial enterprises in the transition to a green economy model. It analyzes the main barriers that hinder the implementation of environmentally friendly practices, such as high initial investment costs, long payback periods, an imperfect regulatory framework, and a lack of qualified personnel. The article systematizes the key areas of green transformation in the industry, including energy efficiency, resource conservation, waste recycling, and emission reduction. It also highlights the need for government support for enterprises implementing green projects. It is concluded that the success of the transition to a green economy depends on the activity of industrial enterprises and their willingness to invest in environmental innovations.