Implementing Nyaah Ka Parahyangan as A Social Innovation Through Corporate Social Responsibility: Integrating Biodiversity Conservation, Circular Economy, And Community Empowerment in North Bandung, Indonesia
Abstract
The North Bandung upland area plays an important ecological role as a water-catchment and biodiversity-supporting landscape while also sustaining local livelihoods through horticulture and dairy farming. Environmental degradation, livestock-waste management challenges, limited value addition of local commodities, and institutional capacity are interconnected challenges in the area. This study examines the implementation of the Nyaah ka Parahyangan Social Innovation Program developed by AFT Husein Sastranegara as a Corporate Social Responsibility (CSR) initiative and identifies how its integrated approach generates social innovation. A qualitative case study was conducted in Suntenjaya Village, Lembang District, West Bandung Regency. Data were collected through field observation, in-depth interviews, discussions, program documentation, social mapping, monitoring and evaluation records, and literature review. Data were analyzed using the interactive model of data condensation, data display, and conclusion drawing, supported by source and method triangulation. The results show that the main innovation of Nyaah ka Parahyangan lies not in the individual use of agroforestry, biodigesters, organic fertilizer, or dairy processing technologies, but in their integration within a community-based system linking biodiversity conservation, circular resource use, local economic development, and institutional strengthening. Program data indicate 319 tons/year of cattle manure available for management, 74,872 liters/year of milk production, 20 tons/year of vegetable production, 10 tons/year of coffee production, and emerging economic activities through organic fertilizer and processed dairy products. The program also involved local groups and reached 177 households or approximately 540 people, while Puseur Diajar recorded 436 visitors through July 2026. The findings indicate that culturally embedded program design and multi-stakeholder collaboration can strengthen community ownership and support the transition of CSR from activity-based assistance toward adaptive social innovation. The case provides a context-sensitive mod