METHODOLOGY FOR ASSESSING THE INDICATORS OF THE ENDOGENOUS POTENTIAL OF DEVELOPMENT OF BUSINESS STRUCTURES

Abstract

The article reveals the essence of managing enterprise innovative development and defines its role in increasing competitiveness. The main components of the innovative development management system are summarized: strategic, organizational, resource, and control-analytical components. The study determines that sustainable competitive advantages are formed through systematic planning, resource support, efficiency evaluation, and risk management of innovation activities. It is concluded that innovative development contributes to increasing enterprise adaptability, strengthening market positions, and ensuring long-term growth.