Comparing Probabilistic Influence-Spreading Centralities to Commonly-Used Centrality Measures in Directed and Weighted Networks

Abstract

The Influence-Spreading Model (ISM) introduces three probabilistic centrality measures: out-centrality, in-centrality, and ISM betweenness centrality. Out-centrality measures the average probability that a node influences others, while in-centrality measures the average probability that others influence a node. ISM betweenness centrality measures the change in total probabilistic influence when a node is removed. These measures depend on edge transmission probabilities and allow walks up to a specified maximum length. We compare the ISM centrality measures to commonly used weighted variants of out-degree, in-degree, closeness, shortest-path betweenness, and Katz centrality in directed, weighted networks using four real-world online social networks and nine synthetic networks generated by Erd\H{o}s-R\'enyi, navigable small-world, and directed scale-free models. For the synthetic networks, the edge probabilities are drawn from three beta distributions. We evaluate the similarity in centrality values and their ranking using Pearson correlation and Spearman's rank correlation coefficients. Results show strong correlations between the ISM out-centrality and weighted out-degree and outward Katz centrality, particularly for low edge probabilities. Conversely, relationships between the ISM in-centrality and other measures vary with network topology, sometimes yielding negative correlations. Correlations between the ISM betweenness and the shortest-path betweenness are also topology-dependent and weaken as alternative influence paths become more relevant. Overall, standard centrality measures can approximate the influence of broadcasting influence but often miss the nuances of receiving influence and probabilistic intermediary roles.