Preliminary Study on Price Tool Management and the Effects on Business Activities – A Qualitative Study with Business Owners from Indonesia

Abstract

The growth of e-commerce has made price management an important issue for online businesses. Pricing systems have become popular due to their ability to automate price decisions, monitor competition, and use artificial intelligence to gain advantages over competitors. However, pricing systems face issues related to technology, distrust from customers, and ethics. This paper looks at the effect of pricing systems that use AI on business processes and explores how business owners view their strengths and weaknesses. For this study, a qualitative method was used through six open-ended questions conducted online through Google Forms. The respondents were three business owners in Indonesia, who run online and offline businesses. They responded to questions concerning their experience with price management systems.