The Effects of Technology Integration Capability, Continuous Improvement Culture, and Organizational Ambidexterity on Technology-Driven Organizational Performance in Startup Companies

Abstract

The objective of this research is to examine the Influence of Technology Integration Capability, Continuous Improvement Culture and Organizational Ambidexterity on Technology-Driven Organizational Performance in startup organizations. The research is a quantitative research by using survey technique to the people who work in startup company. The purposive sample approach was used in which the respondents were selected on the basis of their knowledge and understanding of the operational process and the use of digital systems or technology in their job activities. The research data were collected through an online questionnaire using Google Forms. Multiple linear regression was used to analyze the data. The results show that Technology Integration Capability, Continuous Improvement Culture and Organizational Ambidexterity have positive and significant influence on Technology-Driven Organizational Performance. The results suggest that the ability of a corporation to connect systems, applications, data, digital platforms and business processes is crucial in transforming the use of technology into improved organizational performance. The results also suggest that for startups to sustainably improve efficiency, productivity, innovation, quality of decision-making, and business growth, they need to improve their technology integration, promote continuous improvement and strike a balance between exploring new opportunities and optimizing existing technologies and capabilities.