Metaverse Entrepreneurship for Sustainable Development: Opportunities, SDG Linkages and Emerging Challenges

Abstract

The rapid development of the Metaverse has opened new avenues for entrepreneurial activity through immersive environments, digital offerings, virtual services and emerging business models. At the same time, the Sustainable Development Goals (SDGs) offer a broad framework for addressing economic, social and environmental concerns. This study explores how Metaverse-based entrepreneurship relates to sustainable development by systematically reviewing secondary literature. The review examines emerging entrepreneurial opportunities, their relevance to selected SDGs, and the sustainability-related challenges that may influence their outcomes. Particular attention is given to areas including quality education, decent work and economic growth, and industry, innovation and infrastructure, together with concerns surrounding digital inequality, environmental effects, privacy, cybersecurity, accessibility and regulatory uncertainty. The study brings these dimensions together to develop an integrated understanding of the opportunities and limitations of Metaverse entrepreneurship in the context of sustainable development and the SDGs.