Wartime Enterprise Resilience in Ukraine: Anti-Crisis Strategies under Military and Economic Risk

Abstract

This study examines anti-crisis strategies adopted by Ukrainian enterprises during the full-scale war (2022–2026). Using a mixed-source secondary-data design, it integrates surveys from the Institute for Economic Research and Policy Consulting (500+ enterprises) and the American Chamber of Commerce in Ukraine (N=137) with corporate reports, case studies, and policy documents. Chi-square tests, logistic regression, and panel trend analysis assess associations between adaptation strategies and business continuity. Despite 47% of enterprises reporting asset damage, 90% remain fully operational. Four core strategies emerge: diversification (43% of exporters diversified markets; 35% of frontline enterprises relocated), digitalisation (67% adopted new technologies; 72% remote work), supply-chain restructuring (56% modified suppliers; 62% alternative logistics; 82% energy resilience), and HR innovations (84% flexible work; 78% financial assistance; 64% veteran employment). Strategies vary by enterprise size and location. The findings advance understanding of organisational resilience under armed conflict and provide practical insights for Ukraine’s reconstruction.Copyright© 2026 The Author(s). This article is distributed under the terms of the license CC-BY 4.0., which permits any further distribution in any medium, provided the original work is properly cited.Article's History: Received 26th of May, 2026; Revised 12th of July, 2026; Accepted 5th of August, 2026; Available online: 30th of September, 2026. Published as research article in the Volume XXI, Fall, Issue 4(94), 2026.