Skip to content
Open access

Beyond the Human Metaphor: Integrating AI into 21st-Century Business Culture

Aug 2026 · Journal of Business Anthropology · Vol 15, pp. 20-30 · 1 citation · 14 references

TL;DR

This essay argues that the prevailing tendency to anthropomorphize AI fundamentally misrepresents the capabilities and limitations of these tools, and gives short shrift to the human qualities that drive innovation, judgment, and connection in the workplace.

Abstract

The accelerating integration of Artificial Intelligence into organizational life is prompting a critical reckoning with how we conceptualize, deploy, and coexist with these technologies. In this essay, I argue that the prevailing tendency to anthropomorphize AI fundamentally misrepresents the capabilities and limitations of these tools, and gives short shrift to the human qualities that drive innovation, judgment, and connection in the workplace. Business anthropologists have a crucial role in shaping how to best integrate these powerful amplification tools with human cognition. As tools evolve, the boundaries will undoubtedly shift, necessitating our expertise to help navigate the front lines of human and machine interplay, and to remind business leaders of the ongoing need to nourish and invest in people as well as technology in order to address complex organizational challenges. 

Read PDF

Similar papers

Open access Sep 2026

Algorithmic Mediation of Consciousness: Extending Integrated Reality Theory for AI Governance and Organizational Learning

It is argued that AI is no longer merely a computational instrument, but increasingly functions as a structural mediator shaping human consciousness through the reconstruction of global information architecture, and the future trajectory of civilization will be determined not merely by control over energy and material...

La Himmah Il Princess Choris, M. Shoim · 0 citations
Aug 2026

The Pedagogy of Humanity: What Artificial Intelligence Cannot Do

Abstract Artificial Intelligence (AI) continues to seep into all facets of life, bringing with it excitement and uncertainty as it forces humanity to grapple with existential questions about our uniqueness and purpose. These questions are often grounded in what AI can do and its potential for replacing the very humans...

L. Stephens · 0 citations
Review Open access Oct 2026

Artificial Intelligence; Rethinking- Learning in an Era of HumanMade Technology and Capitalist Mechanism

Artificial Intelligence (AI) and Generative Artificial Intelligence (GenAI) have revolutionised the interaction between humans, knowledge and technology. What once needed years of formal education, years of institutional access or specialist's help is now obtained, translated, explained, reorganised in seconds. This un...

Srija Chakraborty · 0 citations
Open access 2026

Artificial Intelligence (AI) as a Communication Pedagogy Mega-Risk

It is argued that it is the responsibility of instructional communication scholars, communication education teachers, and communication pedagogy experts to discover strategies for harnessing generative AI's power to manage the potential threats posed by it and extend communication theory and research in ways that may u...

Deanna D. Sellnow · 0 citations
Book 2026

Academia’s Dilemma

Veteran educator Jo Renee Formicola argues that if higher education is to survive the challenge of artificial intelligence then administrators, staff, faculty, and students have little choice but to cautiously adapt by merging traditional pedagogy with innovative digital tools.

Jo Renee Formicola · 0 citations
Open access Sep 2026

Didactics of Human in AI Form

Technological applications, innovations, and advancements characterize modern society. More interestingly, the use of technology in the 21st century has brought about rapid change to human existence and essence. Many countries, especially the developed countries, have invested so much in technology and are reaping its...

B. Daudu, Salaudin Usman · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.