A conceptual framework that integrates the diffusion of innovation (DOI) and dynamic capabilities (DC) theories and conceptualises digital transformation as a cumulative learning process and introduces engagement as a supporting capability that links sensing, seizing, and transforming.
Abstract
This paper addresses the limited theory-driven understanding of how Industry 4.0 (I4.0) technologies can be effectively adopted to enhance responsiveness in operations and supply chain management (OSCM), particularly in terms of flexibility and agility. Drawing on a systematic literature review structured through the context–intervention–mechanism–outcome (CIMO) logic, this paper develops a conceptual framework that integrates the diffusion of innovation (DOI) and dynamic capabilities (DC) theories. This framework conceptualises digital transformation as a cumulative learning process and introduces engagement as a supporting capability that links sensing, seizing, and transforming. A 14-step roadmap translates the framework into actionable steps for practice, and both the framework and roadmap were validated through expert focus groups to ensure applicability. This paper contributes to the theory by clarifying how DOI and DC jointly explain digital transformation in OSCM by providing structured guidance for orchestrating technology adoption and enhancing responsiveness.
The main contribution is a structured synthesis of the core elements and decision-making processes involved in strategizing digital transformation, which advances the digital transformation–innovation management interface by providing theoretically grounded, actionable tools for strategizing while executing.
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