Skip to content
Book Open access

A Unified Model for Personalization: Language-Steerable Generative Recommendation, Search, and User Understanding

Aug 2026 · Proceedings of the 32nd ACM SIGKDD Conference on Knowledge Discovery and Data Mining V.2 · pp. 779-790 · 0 citations · 23 references

Abstract

Large language models (LLMs) are increasingly applied to recommendation, retrieval, and reasoning, yet deploying a single end-to-end model that can jointly support these behaviors over large, heterogeneous catalogs remains challenging. Such systems must generate unambiguous references to real items, handle multiple entity types, and operate under strict latency and reliability constraints requirements that are difficult to satisfy with text-only generation. While tool-augmented recommender systems address parts of this problem, they introduce orchestration complexity and limit end-to-end optimization. We view this setting as an instance of a broader research problem: how to adapt LLMs to reason jointly over multiple-domain entities, user behavior, and language in a fully self-contained manner. To this end, we introduce NEO, a framework that adapts a pre-trained decoder-only LLM into a tool-free, catalog-grounded generator. NEO represents items using semantic identifiers (SIDs) and trains a single model to interleave natural language and typed item identifiers within a shared sequence. Natural-language prompts control the task, target entity type, and output format (IDs, text, or mixed), while constrained decoding guarantees catalog-valid item generation without restricting free-form text. We refer to this instruction-conditioned controllability as language-steerability. Inspired by multimodal alignment, we treat SIDs as a distinct modality and study design choices for integrating discrete entity representations into LLMs via staged alignment and instruction tuning. We evaluate NEO at scale on a real-world catalog of over 10M items across multiple media types and discovery tasks, including recommendation, search, and user understanding. In offline experiments, NEO consistently outperforms strong task-specific baselines and exhibits positive cross-task transfer, demonstrating a practical path toward consolidating large-scale discovery capabilities into a single language-steerable generative model.

Read PDF

Similar papers

#large language models Review Sep 2026

PALRec: Large Language Model-Based Sequential Recommendation With Parameter-Preserving Augmentation

Large Language Models (LLMs) have demonstrated remarkable general-purpose abilities across a wide range of domains, and these strengths have also been increasingly evidenced in recommender systems. However, existing methods that attempt to integrate collaborative signals into LLMs often fail to preserve their foundational knowledge. This loss is critical in text-rich recommendation, where robust semantic understanding is required to interpret user reviews and item profiles. We propose PALRec, a parameter-preserving augmentation framework that equips an LLM with recommendation capabilities while keeping its original parameters fixed. We first construct evidence-grounded user and item profiles from reviews and use them as concise pseudo-labels for reconstruction. We then introduce lightweight, trainable user and item embedding modules optimized with a multi-task objective that combines next-item prediction and profile reconstruction. These modules are trained jointly to align collaborative signals with the LLM’s semantic space without modifying the backbone. We also employ token-aware loss decomposition and frequency-aware reweighting to stabilize training and mitigate popularity bias. Experiments on public benchmarks show that PALRec consistently outperforms fully fine-tuned counterparts in recommendation accuracy while preserving the LLM’s pre-trained knowledge. This result highlights that maintaining the LLM’s semantic understanding is crucial for effectively exploiting textual information in recommender systems.

Hyunsoo Na, Minseok Gang, Sang-goo Lee et al. · 0 citations
#machine learning Preprint Sep 2026

LIGE-GR: A Smooth Leap from Ranking to Generative Recommendation in the LLM Era

The remarkable success of large language models (LLMs) has provided important inspiration for the next generation of recommender systems. Structurally, recommendation and language generation share a similarity: both aim to produce an ordered sequence that optimizes the user's experience. However, how to precisely absorb the essence of the LLM paradigm into mature industrial recommender systems remains an open problem. There are two challenges. First, it is unclear how to incorporate sequence-level generation and optimization from the LLM paradigm into recommendation. Second, real-world recommender systems are mature systems that have been iteratively customized for years around specific products, business constraints, serving infrastructure, and organizational ownership. Replacing such systems wholesale is often technically risky and organizationally disruptive. In this paper, we propose LIGE-GR, a listwise generation and evaluation recommendation framework that upgrades from a traditional ranking system based on itemwise recommendation toward a generative recommendation paradigm. Instead of rebuilding the entire recommendation stack from scratch, LIGE-GR generalizes the existing pointwise recommendation system into a listwise generation system. This allows mature recommender systems to benefit from listwise optimization while preserving compatibility with existing models, value functions, and serving infrastructure. We validate LIGE-GR in short-video recommendation on Instagram Reels and Facebook Video. On these recommendation surfaces, LIGE-GR improves time spent by 1.14 percent on Instagram Reels and 0.72 percent on Facebook Video, while requiring only modest additional inference resources.

Venkat Srinivas, Chen-Zhang He, Sam Woodmansee et al. · 0 citations
Open access Aug 2026

End-to-End Personalization and Recommendation Systems: A Technical Deep Dive

The recommendation systems and personalization have also become advanced multi-stage architectures, which radically change the user experiences of digital platforms by dealing with information overload and providing intelligent content discovery. These systems utilize pipeline stages of candidate retrieval, candidate ranking, and candidate re-ranking to narrow out millions of items to personalized recommendations in a series of steps that retain real-time responsiveness. Advances in core algorithmic components such as neural collaborative filtering, sequential modeling with transformer architectures, meta-learning models, and graph-based models allow platforms to learn more intricate patterns of user-item interaction and time dynamics that are not covered by traditional algorithms. New user and item cold-start settings are very challenging problems that the current systems can solve with onboarding preference elicitation, content-based feature extraction, hybrid collaborative-content, and a systematic exploration plan based on multi-armed bandits. Major implementation of production at large platforms has shown significant business value in terms of enhanced engagement, higher conversion, better retention, and better use of catalogs with constant experimentation and multi-objective optimization to balance relevance, diversity, fairness, and long-term user satisfaction. The meeting of foundation models, generative artificial intelligence, privacy-preserving methods, and explainability mechanisms defines future directions without losing focus on providing real user value by means of a technology that improves human choice, but not autonomy.

S. Desai · 0 citations
Jul 2026

LLM-Based Generative Retrieval for Snapchat Content Recommendation

The design and launch of SnapLGR, an LLM-based generative retrieval system for short-video recommendation at Snapchat shows that successful production SnapLGR requires joint design across representation learning, vocabulary grounding, and efficient training and serving.

Liam Collins, Jiwen Ren, Donald Loveland et al. · 0 citations
#artificial intelligence Preprint Aug 2026

rEDMRec: Distilling Large Language Model Reasoning into an Editable Experience Memory for Recommendation

Large language models can improve recommendation quality by reasoning explicitly over user history and candidate items - for example, extracting a user's preferences or explaining why one item fits better than another - rather than mapping history directly to a ranked list. This reasoning, however, is expensive to repeat on every ranking request and, once produced, is typically consumed once and discarded, leaving it neither reusable across future requests nor easy to inspect or correct as user tastes drift. Our insight is that reasoning does not need to be regenerated at every call if it can instead be compressed once into a compact, structured memory that a lightweight model retrieves from. We propose rEDMRec, which distills a teacher LLM's reasoning into four typed, editable experience channels - long-term preference, short-term context, item-perception, and counterfactual hard-negative comparisons - maintained by an LLM memory controller that performs Add/Delete/Modify/Keep operations and refines entries via K-agent debate. A lightweight student LLM then ranks candidates purely by retrieving from this memory, without invoking the teacher again, decoupling online inference cost from reasoning depth. Across ML-1M, Amazon Beauty, and Steam and ten student backbones, rEDMRec improves HR@1 over zero-shot, few-shot, and RAG on every backbone, and over GraphRAG on most backbones, with Impv up to 13.3% vs. the second-best baseline on ML-1M. Channel ablations show that short-term context is the only channel that helps consistently across capacity tiers, whereas long-term, item-perception, and counterfactual contributions are capacity-dependent (and can reverse on the strongest students); debate-based memory optimization lowers bank duplication by 7.4 percentage points while raising downstream HR@1 by up to +0.029 over six optimization epochs.

M. H. Nguyen, Tung Le, Huy-Tien Nguyen · 0 citations
Preprint Sep 2026

SelfDR: Self-Distillation from Reasoning for LLM-Based Recommendation

Large Language Models (LLMs) have recently emerged as powerful backbones for recommendation. To better elicit their capabilities, reasoning has been widely incorporated to help LLMs interpret rich textual signals and improve recommendation accuracy. However, explicitly generating intermediate reasoning traces often incurs substantial computational costs, which limits practical deployment in real-world recommender systems. To address this challenge, we propose SelfDR, a Self-Distillation from Reasoning framework for LLM-based Recommendation. SelfDR distills an LLM's own reasoning-enhanced predictions to produce recommendations directly, improving recommendation effectiveness while maintaining inference efficiency. All components in the framework are built on the same base LLM, without relying on any external models. Specifically, the teacher recommender is constructed by training a reasoner with downstream performance as the reward, enabling it to generate targeted rationales that are later incorporated into the teacher's input. A student recommender for direct recommendation, with the same underlying model, then learns from the teacher through self-distillation with a dynamic weighting strategy. Extensive experiments on three public datasets validate the effectiveness, rationality, and efficiency of SelfDR. Codes are available at https://github.com/JiangDeccc/SelfDistillation.

Chumeng Jiang, Jiayin Wang, Xin-Jie Lin et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.