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Review Open access Sep 2026

The Role of Digital Marketing, Brand Awareness, and E-WOM in Jakarta Garden City Purchase Intention: The Mediating Effect of Consumer Engagement and Moderating Role of Consumer Trust

Background: The rapid growth of the Indonesian property industry has increased competitive pressure among developers, requiring effective digital strategies to strengthen consumer purchase intention. However, digital marketing exposure alone is insufficient to drive property purchase decisions because consumer trust, b...

Atika Safitri Nugrahani, Maria Apsari Sugiat · 0 citations
Open access Sep 2026

THE SOCIAL DYNAMICS OF SUSTAINABLE CONSUMPTION: ENVIRONMENTAL AWARENESS, TRUST, AND CONSUMER LOYALTY IN ECO-FRIENDLY MARKETS

This study examines the social dynamics of sustainable consumption by investigating the influence of environmental awareness and customer trust on consumer loyalty in eco-friendly markets. The study addresses the importance of sustainable consumption and how consumers’ environmental perceptions and relational evaluatio...

G. I. S. Diputra, Gede Agus Dian Maha Yoga · 0 citations
Review Open access Oct 2026

The impact of mediating role of adoption behavioural constructs between stimulating agents and electric vehicle purchase intention

Background: The launch of electric vehicles (EV) is essential to sustainable mobility and impact reduction for the environment. While past studies addressed impacts of technological and policy factors on the adoption of electric vehicles, there is lack of attention paid to the behavioural mechanisms through which stimu...

Vikki Sharma, Niyati Chaudhary · 0 citations
Open access Oct 2026

The Effect of Environmental Concern and Perceived Charging Infrastructure Readiness on Electric Vehicle Purchase Intention among Prospective Car Buyers in Urban Areas of Indonesia

Indonesia’s transition towards electric vehicles (EVs) is progressing alongside the expansion of charging infrastructure, yet purchase decisions may depend on both environmental motivation and perceptions of infrastructure readiness. This study examined the effects of environmental concern and perceived charging infras...

Muchammad Arwin Bachar, Valentino Hutapea · 0 citations
Review Open access Oct 2026

The Role of Awareness and Social Media in Shaping Generation Z’s Adoption Intention of Battery Electric Vehicles in Indonesia

This research study examines the factors influencing the intention of Generation Z in Indonesia to adopt Battery Electric Vehicle cars in the future, focuses on the role of consumer awareness and social media campaigns in shaping attitudes towards BEV cars, which in turn affect purchase intentions. The design of this r...

Fairuz Azradia Priyatna, A. Kasmo · 0 citations
Review Open access Oct 2026

Factors Affecting on Green Purchasing Intention with the Moderating Effect of Income (With Reference to Electronic Cars in Sri Lanka)

The growing emphasis on sustainability has led to increasing consumer interest in green products, particularly electric vehicles (EVs), as an alternative to conventional fuel-powered cars. Despite the growing body of research on green purchasing intentions, significant knowledge gaps remain, particularly in the context...

G. P. K. Nishadi · 0 citations

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