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This study investigates the factors that influencing the buying intention of organic vegetable consumers in Indonesia by extending the means-end value framework with health benefit, environmental concern, perceived quality, trust, and perceived price, positioning perceived value as the mediating construct. Data were co...
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Hierarchical Determinants of Halal Product Purchase Intention: A Value–Attitude–Behavior (VAB) Model Perspective
The primary aim of this study is to identify the determinants of purchase intention for halal products. The theoretical foundation of the research is based on the VAB Hierarchy Model. Within this framework, the study examines the relationships among religious belief, attitude, and purchase intention. The research data...
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