2026· International journal of research and innovation in social science· 0 citations
Abstract
Most Small and Medium Enterprises (SMEs) in Nigeria have engaged in various innovation strategies, including market and process innovations, while organizations like SMEDAN provide support through training and resources. Despite these initiatives, many SMEs continue to face performance challenges. This study examined the effect of market innovation and process innovation on the performance of SMEs in Karu Local Government Area, Nasarawa State. A survey research design was employed, with structured questionnaires administered to a total of 346 SME owners and managers. The data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the formulated hypotheses. The study found a positive and significant effect of market innovation on SME performance, while process innovation showed a negative and insignificant effect. The study recommends that SMEs prioritize adopting innovative marketing strategies to enhance customer engagement and market positioning. Additionally, SMEs should carefully implement process innovations in alignment with their operational goals to avoid inefficiencies. Collaborating with industry experts could further optimize their innovation strategies, leading to improved overall performance.
This study examines the effect of innovation strategies on small and medium enterprises performance in Karu Local Government Area, Nasarawa State. The objectives are to investigate how product and process innovation influence the performance of small and medium enterprises (SMEs) in Karu. This study is guided by the Re...
Kazeem Adekunle Mohammed, Calvin Thaanda Rubainu· Journal of Business Developm...· 0 citations
This study examines the effect of digital innovation on the performance of Small and Medium-sized
Enterprises (SMEs) in Southwestern Nigeria, with particular emphasis on operational efficiency
and competitiveness. SMEs play a critical role in Nigeria’s economic development, contributing
significantly to employment g...
Charity Oluchi Njoku· WORLD JOURNAL OF INNOVATION...· 0 citations
Food Small and Medium Enterprises (SMEs) play a strategic role in Indonesia's regional economic development, yet many face limited innovation capacity, low technology adoption, and weak institutional collaboration. Within the Regional Innovation System (RIS), Triple Helix collaboration among government, academia, and i...
Despite this immense potential, SMEs in Kaduna State and across Nigeria face numerous constraints that impede their performance and sustainability. These constraints are closely linked to the core variables of this study. First, deficiencies in human capital hinder the ability of SMEs to innovate and respond effectivel...
Sada Mudassir Idris, S. Ladan, A. Inusa et al.· GUSAU JOURNAL OF ECONOMICS A...· 0 citations
This study investigated the effect of Marketing Innovation Strategies on the performance of Small
and Medium Sized Enterprises in Delta State. A descriptive survey research design was adopted
for the study. The population comprises of 461 SMEs in the Delta state. A sample size of 214
respondents was obtained using Taro...
Evelyn Etomi Sodje· INTERNATIONAL JOURNAL OF MAR...· 0 citations
It was found that customer experience significantly mediated the relationship between FinTech adoption and SME performance, while financial literacy and managerial digital capability significantly moderated the relationship.
Odekina Felicia Ajanigo, Mohammed Kudu Aliyu· International journal of res...· 0 citations
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