Aug 2026· International Journal of Engineering Business and Management· 0 citations· 29 references
TL;DR
The LSTM model achieved the highest accuracy of 91% and an area under the curve (AUC) of 90%, outperforming the other models and enabling more accurate sentiment-based predictions and enhanced recommendation quality.
Abstract
This study develops a smart recommendation model based on deep learning (DL) for sentiment analysis of airline customer feedback. It uses textual content and ratings to provide personalized recommendations. We evaluate four DL models— Recurrent Neural Network (RNN), Long Short-Term Memory (LSTM), Gated Recurrent Unit (GRU), and 1D Convolutional Neural Network (COV1D) —for sentiment analysis of airline customer feedback. The LSTM model achieved the highest accuracy of 91% and an area under the curve (AUC) of 90%, outperforming the other models. The results show that all models achieved significant improvements in accuracy, precision, recall, and F1-score compared with baseline methods. By analyzing sentiment polarity in user reviews, the model inferred user preferences and the relationship between sentiment and ratings. Overall, its ability to capture textual context enabled more accurate sentiment-based predictions and enhanced recommendation quality.
A Nuanced Sentiment-Aware Recommendation with Transformers (NSAR-T) model incorporating Aspect-Based Sentiment Analysis (ABSA) with the Robustly Optimized Bidirectional Encoder Representation from Transformers (RoBERTa) to enable the generation of more granular personalized recommendations.
Sonal Gupta, Indu Kashyap· International journal of com...· 0 citations
The proposed model provides an efficient solution for automating sentiment classification in large-scale e-commerce platforms and achieves an impressive accuracy of 95%, outperforming traditional machine learning models.
Mounika Garikapati, Nageswara Rao Kapu· International Journal For Mu...· 0 citations
Sentiment analysis and sarcasm detection as become an important area in natural language processing
(NLP) due to growth of e-commerce and social media platforms. Customers give feedback through reviews which
helps to understand the contextual meaning and sentiment present in the text.The system integrates DistilBERT and
CNN-LSTM hybrid model where CNN (Convolutional Neural Network) used to extract the local features, and LSTM
(Long Short-Term Memory) learns sequential and long-term dependencies in the text, and DistilBERT is used to
capture contextual embeddings in the text. The proposed system processes the reviews through preprocessing
techniques including text cleaning, negation handling, and tokenization. Experimental results shows that the hybrid
model achieves high accuracy compared to standalone and architecture architectures. The proposed model is applied in
e-commerce platforms, recommendation systems and customer feedback analysis for better decision making.
M. Arathi, Asripathi Nikhitha· International Journal of Inn...· 0 citations
This study aimed to develop a recommender system for formulating marketing strategies for online products based on sentiment analysis of user reviews and to compare the performance of deep learning algorithms in predicting product sales. This applied, descriptive-analytical study was based on textual data obtained from users of an online store. User reviews of products were employed as the primary input data, and the sentiments expressed in the reviews were classified into positive, negative, and neutral categories. Three deep learning algorithms—Convolutional Neural Network (CNN), Recurrent Neural Network (RNN), and Long Short-Term Memory (LSTM)—were implemented for sentiment analysis and sales prediction. The model incorporated product- and review-related features, including user sentiment, price, brand, quality, delivery, packaging, support, warranty, and other product characteristics. Model performance was comparatively evaluated using accuracy, precision, F1-score, recall, confusion matrices, and receiver operating characteristic (ROC) curves. Comparative results demonstrated that CNN achieved the strongest overall performance, followed by LSTM and RNN. Accuracy values were 0.966, 0.960, and 0.953 for CNN, LSTM, and RNN, respectively. Corresponding precision values were 0.956, 0.954, and 0.944; F1-scores were 0.931, 0.917, and 0.904; and recall values were 0.964, 0.957, and 0.949. The confusion-matrix and ROC analyses further supported the relative superiority of CNN in classification and prediction. Feature-importance analysis based on the CNN model indicated that other users’ comments had the greatest contribution to classification, followed by user sentiment, delivery, brand, and packaging. Sentiment analysis of user reviews using deep learning algorithms, particularly CNN, can provide an effective analytical basis for predicting product sales and developing recommender systems that support product-specific marketing strategy formulation in online retail environments.
Maryam Golmeshki, Alireza Farokhbakht Foomany, M. Taleghani et al.· Journal of Technology in Ent...· 0 citations
A novel recommendation algorithm that combines Aspect-Based Sentiment Analysis (ABSA) and a Graph Attention Network (GAT) to improve the recommendation quality and allow for improved interpretability because of the aspect-level sentiment representation.
S. Raipure, Balaji A· Journal of Information Assur...· 0 citations
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