FORMATION AND DEVELOPMENT OF AN ECOSYSTEM-BASED VALUE PROPOSITION FOR ENTERPRISE MATERIAL AND TECHNICAL SUPPLY SERVICES

Abstract

This paper examines the application of an ecosystem approach to the procurement services for enterprises and proposes a model of an ecosystem value proposition. In contrast to the interpretation of procurement as trading and purchasing operations between a buyer and a supplier, the author employs a comprehensive approach, shaped by the interaction of complementary market participants, to achieve the required level of service. Based on the theory of economic ecosystems, service-dominant logic, the theory of digital platforms and the network approach, the author formulates definitions of the procurement services ecosystem and the value proposition; the subject-object composition is defined; and a sequence of development is proposed, ranging from the aggregation of offers to platform-based coordination and, subject to the appropriate technological and organisational conditions, to the autonomisation of procurement process management. The practical significance of the findings lies in their application to improve the efficiency of procurement and to design digital services, including those managed by artificial intelligence.