The rapid proliferation of social media platforms has fundamentally transformed commercial landscapes worldwide, compelling educational institutions to re-evaluate their curricular offerings. This study empirically investigates the impact of social media marketing (SMM) skills acquisition and digital innovation exposur...
The commercialization of university-generated products has become an important strategy for promoting innovation, entrepreneurship, and economic development in Malaysia. Despite various government initiatives and university support programs, the commercialization rate among university students remains relatively low. U...
With increasing transparency of business processes and accessibility of information, consumers in the educational sphere are gradually transforming from passive recipients of educational services into active participants in the formation of university corporate policy. This transformation is especially important in the...
In the contemporary global knowledge economy, the performance of Higher Education Institutions (HEIs) is a critical indicator of national development. However, public universities in Kenya face systemic performance challenges despite possessing a cadre of highly experienced academic and administrative staff. This study...
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