Journal of Marketing Breakthroughs

Review Open access Sep 2026

The Evolution of Green Accounting: A Critical Review of Objectives, Challenges, and Recent Developments

Purpose: This study aims to critically review the evolution of green accounting by examining its objectives, regulatory developments, implementation challenges, and current practices at both the international and Indonesian levels. Design/Methodology/Approach: This study employs a qualitative approach using a library r...

Mutia Tsalitsa Alawia, Wiwik Mukholafatul Farida, Shinta Laura Dewani · Al-Dzahab · 0 citations

Review Open access 2024

Sustainability in Marketing

Abstract: Sustainability in Marketing: The correlation between sustainability and marketing has garnered significant attention in recent times, indicating the growing consciousness of businesses, consumers, and policymakers regarding environmental and social concerns. The purpose of the article is to initiate a discuss...

Melek Kurtishagai · Zenodo (CERN European Organi... · 0 citations

Review 2024

Credibility in Green Advertising: A Bibliometric Analysis and Systematic Literature Review

Consumers are becoming more aware of environmental issues and prefer companies with genuine green practices. Researchers are progressively more focused on understanding consumers’ perceptions of the credibility of green advertising. This study seeks to analyse historical research trends and propose future directions by...

Isha Verma · South Asian Journal of Marke... · 0 citations

Review Open access Aug 2026

LITERATURE REVIEW ON PERCEIVED GREENWASHING AND GREEN PURCHASE INTENTION: A BIBLIOMETRIC AND SYSTEMATIC REVIEW

In the context of growing attention to sustainable consumption, corporate greenwashing has become a significant concern as it may erode consumers’ ecological trust. This study aims to provide a comprehensive mapping of the research landscape on corporate greenwashing and systematically synthesize existing literature re...

Nông Thị Như Mai, Thinh Phuc Nguyen, Minh Hoang Pham et al. · Tạp chí Khoa học Đại học Côn... · 0 citations

Review Open access Sep 2026

Mapping the ESG Research Landscape and Its Consumer Behavior Gap: A Systematic Literature Network Analysis

This study maps research at the intersection of environmental, social, and governance (ESG) issues and consumer behavior. It identifies documents, sources, and authors with citation influence and examines the themes that shaped the corpus from 2011 to 2023. The review followed the PRISMA and SPAR-4-SLR guidelines. The...

Wong-Ming Wong, Imam Santoso, Debrina Puspita Andriani et al. · Journal of Sustainability · 0 citations

Review Open access Aug 2026

Green Claim Specificity in Sustainability Advertising: A Systematic Review and Future Research Agenda

Purpose - The increasing use of environmental claims in advertising has intensified concerns regarding their credibility, verifiability and potential to mislead consumers. This study systematically reviews how green claim specificity influences consumer responses to sustainability advertising, with particular emphasis...

Sadhvi Sharma, R. Joshi · European Journal of Prosthod... · 0 citations