Journal of Business Insights and Perspectives

Open access Aug 2026

Methodological approaches to the definition of customer engagement

Introduction. Amid digitalization and the transition from transactional marketing to relationship marketing, scientific literature remains fragmented and lacks a unified conceptual definition of customer engagement. This study uses methods of system analysis, synthesis, and theoretical approaches structuring, from both...

Inna N. Lomeyko, A. Vavilina · Izvestiya of Saratov Univers... · 0 citations

Review Open access Aug 2026

The Authenticity & Aspiration Paradox in Influencer Marketing: A Systematic Review Analysis

In the contemporary marketing world, social media influencers are expected to appear genuine, and relatable while simultaneously presenting their lifestyles, achievements, and consumption patterns that followers may admire and aspire to emulate. Although authenticity and aspiration are both integral aspects in influenc...

Vidya Chadha, Nameeta Garg · International Journal For Mu... · 0 citations

Review Open access Sep 2026

Digital Engagement in Relationship Marketing: A Hybrid Systematic Review and Bibliometric Mapping of Conceptual and Intellectual Structures

This study aims to map the development of literature related to digital engagement within the context of relationship marketing through a hybrid systematic review and bibliometric analysis approach. Data were collected from 177 scientific articles indexed in the Scopus database and analyzed using VOSviewer software. Th...

Siswira Kurniastuti, Tony Wijaya, Agung Utama · East Asian Journal of Multid... · 0 citations

Review Open access Aug 2026

Exploring the Effects of Corporate Digital Transformation: A Bibliometric Analysis and Future Research Agenda

A systematic understanding of the CDT effects is advanced by developing a bibliometric overview of relevant research and illustrating the field's conceptual framework and thematic interconnections and offers empirical insights to guide managers in formulating differentiated digital strategies and assist policymakers in...

Qun Hong, Yi-Fan Zhang, Li-Li Hao et al. · Journal of economic surveys... · 0 citations

Review Open access Sep 2026

Influencer Authenticity in Marketing: A Systematic Literature Review and Future Research Agenda

As influencer marketing scales into a mainstream advertising channel, authenticity has become its defining currency, yet consumers and brands struggle to understand what makes a social media influencer (SMI) genuinely credible and why strategic authenticity backfires. Despite growing scholarly interest, research rema...

F. Çelik, Blend Ibrahim, Eray Polat et al. · International Journal of Con... · 0 citations

Review Sep 2026

Theories and Theoretical Approaches in Double Materiality Research: A Systematic Literature Review

Double materiality has rapidly emerged as a central construct in sustainability reporting under the EU Corporate Sustainability Reporting Directive (CSRD), yet the literature remains theoretically fragmented and descriptive. This study maps its theoretical foundations through a PRISMA‐guided systematic review combini...

Vincenzo Pacelli, Selen Ekinci · Business Strategy and the En... · 0 citations