This survey presents a structured review of deep learning-based techniques for image data hiding, proposing a three-paradigm taxonomy organized by the method’s operational relationship to the carrier image. We classify existing methods into modification-based, synthesis-based, and logic-based approaches. In the modification-based tier, we trace the architectural progression from foundational Convolutional Neural Networks and Generative Adversarial Networks to high-capacity Invertible Neural Networks and Transformers, analyzing their distinct trade-offs between embedding capacity, imperceptibility, and robustness. In the synthesis-based tier, we examine how Diffusion Probabilistic Models and generative adversarial frameworks reframe data hiding as a carrier generation problem rather than a pixel editing task. This paradigm encompasses both generative steganography (where carriers are synthesized from scratch) and proactive watermarking (where provenance is embedded during AI content generation). In the logic-based tier, we review zero-watermarking and coverless steganography, where ownership is established through feature extraction and semantic mapping without modifying any image, a critical property for sensitive domains such as medical imaging. Finally, we identify four persistent infrastructure gaps: benchmarking fragmentation, narrow robustness evaluation, domain generalization failures, and computational infeasibility that prevent real-world deployment despite architectural progress, and we propose concrete research directions.
The results are packaged in the Greenfield Startup Model (GSM), which explains the priority of startups to release the product as quickly as possible, and the need to shorten time-to-market, by speeding up the development through low-precision engineering activities.
Carmine Giardino, Nicolò Paternoster, M. Unterkalmsteiner et al.· IEEE Transactions on Softwar...· 178 citations· ⚡14
Software startup companies develop innovative, software-intensive products within limited timeframes and with few resources, searching for sustainable and scalable business models.
M. Unterkalmsteiner, P. Abrahamsson, Xiaofeng Wang et al.· e-Informatica Software Engin...· 157 citations· ⚡17
This study conducts a case survey study based on the secondary data of the major pivots happened in 49 software startups, and demonstrates that customer need pivot is the most common among all pivot types.
Sohaib Shahid Bajwa, Xiaofeng Wang, Anh Nguyen-Duc et al.· Empirical Software Engineeri...· 127 citations· ⚡15
The comparison of adopter and non-adopter sample reveals three potential adoption inhibitor, security, data privacy, and portability, which underlines the importance of the technical and security perspectives for research investigating the adoption of technology.
Nattakarn Phaphoom, Xiaofeng Wang, S. Samuel et al.· Journal of Systems and Softw...· 111 citations· ⚡8
This study investigates how Lean internal startup facilitates software product innovation in large companies and identifies its enablers and inhibitors, and shows the potential of the method-in-action framework to investigate the Lean startup approach in non-startup context.
Henry Edison, Nina M. Smørsgård, Xiaofeng Wang et al.· Journal of Systems and Softw...· 78 citations· ⚡6
The application of agile software methods and more recently the integration of Lean practices contribute to the trend of continuous improvement in the software industry. One such area warranting proper empirical evidence is a project’s operational efficiency when using the Kanban method. This short paper takes a new an...
Marko Ikonen, Petri Kettunen, Nilay V. Oza et al.· EUROMICRO Conference on Soft...· 67 citations· ⚡9
Able to defeat top-ranked human players and more efficient than other models, the new system could help decision-makers in military maneuvers or business negotiations.
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