AS A FACTOR OF E-COMMERCE ENTERPRISES' COMPETITIVENESS

Review Open access Sep 2026

Development of Retail E-Commerce in Vietnam: Trends, Challenges, and Policy Implications

This paper provides a comprehensive analysis of the development of retail e-commerce in Vietnam, exploring key trends such as the dominance of social and mobile commerce, AI-driven personalization, and cross-border expansion.

T. Nguyen · IIARD International Journal... · 0 citations

Open access Sep 2026

INNOVATIVE STRATEGIC MARKETING TOOLS IN MANAGING THE INTERNATIONAL COMPETITIVENESS OF ENTERPRISES

This study aims to provide a theoretical framework, systematize existing approaches, and develop practical recommendations for the implementation of innovative strategic marketing tools within the system of international competitiveness management of enterprises. The results of the study demonstrate that the focus of i...

N. Dochynets, H. Kampo · Economic scope · 0 citations

Review Open access Oct 2026

SOCIAL COMMERCE AND SME COMPETITIVENESS: ENHANCING FINANCIAL PERFORMANCE IN THE DIGITAL ECONOMY

This study examines the role of social commerce in improving the competitiveness and financial performance of Small and Medium Enterprises (SMEs) in the digital economy. The rapid development of digital technology, especially social media platforms, is gradually changing the way businesses interact with customers and r...

Tasya Ulina Lumban Raja · Proceeding of The Internatio... · 0 citations

Open access Aug 2026

A system of indicators for evaluating the performance of e-commerce enterprises in the Russian market

Abstract. As of mid-2026, the domestic e-commerce market has shifted its development paradigm. The extensive capture of audiences has given way to fierce competition for their retention. Because of this, traditional methods of financial analysis, which work successfully in classical offline retail, are rapidly losing t...

A. Kuzmin · Russian Journal of Managemen... · 0 citations

Open access Sep 2026

The Impact of Digital Finance on High-Tech Enterprise Value

As an innovative financial model, digital finance seamlessly integrates the internet and cutting-edge information technologies with traditional financial services, thereby opening a new chapter in the financial sector. Innovation is the key driver of development; therefore, the steady growth of high-tech enterprises—wh...

Si-Run Dong · Highlights in Business, Econ... · 0 citations

Review Open access 2026

Psychological aspects of market strategies in e-commerce

Purpose: The purpose of this article is to identify and analyze the psychological determinants of consumer behavior in e-commerce from a dynamic (2018-2025) and comparative perspective, taking into account differences between markets with varying levels of digital maturity. Design/methodology/approach: The study is...

A. Kielesińska · Scientific Papers of Silesia... · 0 citations