This study investigates the role of local wisdom and service quality in shaping tourist satisfaction and destination image within rural tourism villages in Sigi Regency, Indonesia. A quantitative approach was employed using data from 233 respondents, which were analyzed through Partial Least Squares–Structural Equation...
This study examines the role of artificial intelligence (AI)-based e-tourism marketing and electronic word of mouth (e-WOM) in shaping destination image and sustainable tourist loyalty in rural tourism. Using a quantitative approach with data collected from 290 respondents, this study applies Structural Equation Modeli...
Tourist loyalty is an important factor in sustaining the competitiveness and long-term attractiveness of cultural tourism destinations, particularly museums that rely on meaningful visitor experiences and positive perceptions. This study examines the effects of satisfaction, destination image, and service quality on to...
Purpose: This study aims to examine the effects of brand love and service quality on brand loyalty and to investigate the mediating role of electronic word of mouth (e-WOM) in the context of diving tourism in Sabang City, Indonesia. Design/methodology/approach: This study employed a quantitative research design. Data w...
This study focused on the relationships between sustainable tourism policy, quality of digital services, tourist satisfaction and revisit intention for the big tourist destinations in Pakistan. A cross-sectional research approach with descriptive design was used and data was collected from 185 domestic and internationa...
Tourism increasingly depends on value that tourists and service providers build together, because such joint interaction raises tourist satisfaction and loyalty. Drawing on Service-Dominant Logic, this research tests how tourist operant resources (self-efficacy and tourist expertise) and operator operant resources (co-...
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