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A. Shavlokhova

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Open access 2026

Technological Leadership as an Image in the Context of Internet Memes: Semiotic Features

The work provides a critical analysis of the mechanisms for shaping the image of Russia's technological leadership in the digital environment, with special attention to the role of mimetic culture. It has been shown that this image does not function as a fixed «brand» or «image,» but as a mobile, open to transformation...

A. Shavlokhova, N. Lukianova · 0 citations

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