2026· Abyss (Studies in Philosophy, Political science and Social anthropology)· 0 citations
Abstract
The work provides a critical analysis of the mechanisms for shaping the image of Russia's technological leadership in the digital environment, with special attention to the role of mimetic culture. It has been shown that this image does not function as a fixed «brand» or «image,» but as a mobile, open to transformation discourse that arises in the course of social practices and affects collective ideas about the country's development prospects and the image of the future as a whole. The authors of the work proceed from the position that the methodology of critical discourse analysis, formed by T.A. van Dijk, most fully allows us to consider technological leadership through the image as some set of semiotic interpreters, which, like DNA molecules, are a kind of carriers of cultural codes that reflect modern reality through the humorous, sarcastic and other visual context of memes. The applied significance of the study lies in the confirmation that the issue of technological leadership in the modern world is connected not only with scientific achievements, but also with semantic sovereignty in the digital environment. The key tool for constructing the image of Russia's technological leadership is discursive practices adapted to digital media, in which a meme plays the role of a dynamic unit of communication.
The article describes the methodology and specific practical techniques for creating an automated system for monitoring the presence of the hero's image in the modern Russian media space. As a media category that requires recognition in the public consciousness, the hero acts as an intermediary in the transmission of i...
O. Gabrielyan, M. V. Gasparyan, D. Garbuzov· Comparative Politics Russia· 0 citations
The authors examine the concept of digital culture, the elaboration of which within the culturological approach remains incomplete. It is noted that the coexistence in the scholarly discourse of such categories as “infor-mation culture”, “media culture”, and “digital competence”, with the absence of clear boundaries be...
Kuanysh A. Kushkimbayev, Aleksandr E. Kalashnikov, Mikhail V. Kononov· Общество философия история к...· 0 citations
Introduction. In the context of the digital transformation of society, a fundamental restructuring of key social archetypes
is taking place. Social networks have become a new public sphere, and immersive technologies are a tool for learning
about history. This makes it relevant to study the dynamics of this archetype...
N. Gomzyakova, P. A. Kovalev, V. P. Smorchkova· Perspectives of science and...· 0 citations
The impact of modern technological advances on the changing cultural, ethical and social ideals has been of interest in recent decades. The proponents of technological determinism are convinced that the essential basis of culture is technology as it shapes its semantic context and determines civic ideals. However, the ...
O. Chursinova, M. Sinelnikova· Filosofija Sociologija· 0 citations
The subject of the research is the distinction between the concept of the image of a country and related concepts such as image, brand, stereotype, reputation, and perception. The conceptual field in which these terms are usually mixed is organized by a common criterion, which is the side of the communicative process t...
The image of the hero as a cultural institution is one of fundamental problems as it is crucial to the self-determination of any society, including such a complex one as Russia’s. This explains why heroic culture is becoming a priority target in the West’s hybrid proxy war against Russia conducted through social engine...
O. Gabrielyan, D. Garbuzov· Вестник Пермского университе...· 0 citations
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