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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

AbdelRahman Ismail

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Open access 2026

Influence of Big Data Analytics Capability on Employee Creative Behavior: A Modified Mediation Model

The purpose of the present study was to assess the effect of Big Data Analytics capabilities on employees' creative behavior in the Jordanian service sector and to explore the mediating influence of employee curiosity and the moderating influence of top management support. The proposed model was developed using an inte...

Mohammed Nassoura, Nabil Abudarwish Zarqa, M. Al-Momani et al. · 0 citations
Open access 2026

Factors Affecting the Adoption and Use of Big Data and The Moderating Effect of Information Quality

The study concluded that the successful adoption of big data by SMEs is possible if there is integration between the various dimensions of the TOE framework and information quality, particularly in the areas of management and organization.

Mohammed Nassoura, Nabil Abudarwish Zarqa, M. Al-Momani et al. · 0 citations

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