Review
Open access
Nov 2026
The Mediating Role of Consumer Satisfaction in The Influence of Trust and Service Quality on Streetwear Purchase Decisions on Shopee
Background: The rapid expansion of digital marketplaces has heightened the significance of consumer trust, service quality, and satisfaction in determining online purchase decisions, especially among Generation Z buyers who acquire streetwear products via Shopee. Objective: This research investigates the direct influen...
Hero Wirasmara Kusuma, Ade Muslimat, S. Adha et al.
· Inkubis Jurnal Ekonomi dan B... · 0 citations