AI-Assisted Business Ideation as a Technology–Cognition–Institutional Pathway to Entrepreneurial Intention: A Serial Mediation Model of Perceived Feasibility and Entrepreneurial Consultancy Services
Generative AI has significantly reduced the effort and expense of developing and refining venture ideas, without eliminating the uncertainty and resource limitations of executing a venture. This research examines the potential of AI-assisted business ideation (AIBI) to drive behavioral change in accessing entrepreneuri...