From Word-of-Mouth to Word-of-Machine: Examining AI-Generated Travel Recommendations Through the Word-of-Machine (WOMa) Perspective
Generative artificial intelligence (AI) is increasingly used in travel planning, yet limited research has examined how travelers evaluate AI-generated travel recommendations as an information source. This study examines travelers’ evaluations and behavioral intentions toward such recommendations, extending and contextu...
Cathrine Linnes, Giulio Ronzoni, Jerome Agrusa et al.
· Tourism and Hospitality · 0 citations