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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Chidinma Ehiemere

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Open access Sep 2026

MARKETING AUTOMATION AND CUSTOMER SEGMENTATION : AN ANALYSIS OF E-COMMERCE CUSTOMER BEHAVIOR DATA FOR PERSONALIZED PRODUCT RECOMMENDATIONS

Marketing automation has become very important for e-commerce businesses because customers now want shopping experiences that are quick, personal, and connected to their needs.(Chaffey & Ellis-Chadwick, 2019; Kotler & Keller, 2016; Wedel & Kamakura, 2000). This study looks at how customer segmentation can help business...

Sungho Kim, Md Rejoan Ahmed Rafi, Chidinma Ehiemere et al. · 0 citations
Open access Jul 2026

Finance and Data Analysis with Focus on Creditcard Fraud Detection

It is found that using more advanced fraud detection systems can reduce financial losses and increase customer trust, which supports overall economic stability and highlights the need to tailor solutions to specific regional and operational conditions.

Sungho Kim, R. Rafi, Shahadat Hossain et al. · 0 citations

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