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Author

Devina Devina

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Review Open access Oct 2026

Analisis Gaya Komunikasi Influencer Tasya farasya dalam Memperkenalkan Produk Kecantikan di Youtube

This study aims to analyze Tasya Farasya’s communication style in introducing beauty products through YouTube. This research uses a descriptive qualitative method with Robert W. Norton’s Communicator Style Measure concept. Data were obtained through observation of Tasya Farasya’s YouTube content, interviews with seven...

Devina Devina, Ria Yunita · 0 citations
#software testing Open access Aug 2026

Pengaruh Integrated Marketing Communication terhadap Minat Nasabah pada Produk Pembiayaan Gadai Emas di Bank Riau Kepri Syariah KCP Siak Perawang

This study investigates the influence of Integrated Marketing Communications (IMC) on customer interest in Rahn (gold pawn) financing at Bank Kepri Syariah KCP Siak Perawang, Riau, utilizing Partial Least Squares (PLS) analysis. The research is motivated by the observation that marketing communication efforts for the R...

Devina Devina · 0 citations

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