Author

Ellya Zulaikha

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#generative ai Open access Oct 2026

Fuzzy Kano Validation of Generative AI-Curated Features for Simponia Redesign

Background: Generative AI (Gen AI) has accelerated UX design processes, yet no systematic protocol exists to validate AI-curated features against actual user preferences before prototyping. Objective: This study applies the Fuzzy Kano Model as a validation checkpoint for Gen AI-curated features in the redesign of Simpo...

Firman Noor Praadita, Ellya Zulaikha, Sabar Sabar · Journal of Business Social a... · 0 citations

#software testing Open access Sep 2026

Driving Sustainable Innovation through Digital Transformation: A Behavioural Model of the Upcycling Craft Industry in Indonesia

Background Digital transformation has emerged as a key driver of competitiveness across industries, yet its adoption in the upcycling craft sector remains insufficiently explored. Existing studies often focus on large enterprises, leaving a research gap in understanding how micro-scale, resource-constrained upcycling b...

Faza Wahmuda, Ellya Zulaikha, Hadziq Fabroyir · F1000Research · 0 citations