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Fatimah Abdulaziz Alshiha Muhammad Awais Bhatti

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#generative ai Open access Oct 2026

When AI Becomes the Travel Agent: How Tourists Negotiate Trust, Autonomy, and Authenticity in AI-Generated Travel Decisions

Generative artificial intelligence (GenAI) is increasingly transforming how tourists search for information, plan itineraries, and make travel decisions. However, limited qualitative research explains how tourists negotiate their agency when AI becomes actively involved in travel decision-making. This study explores ho...

Fatimah Abdulaziz Alshiha Muhammad Awais Bhatti · 0 citations

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