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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Fera Nelfianti

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#explainable ai Book Oct 2026

Emotionalized Digital Marketing in Online Fashion

The digitalization of the fashion industry has transformed online shopping into an emotionally driven experience shaped by visual aesthetics and personalization. This chapter explores the convergence of neuromarketing and generative artificial intelligence (AI) in driving impulsive buying behavior in online fashion. Dr...

Fera Nelfianti, Usep Suhud, Setyo Ferry Wibowo et al. · 0 citations

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