Oct 2026· Advances in computational intelligence and robotics book series· 65 references
Consumer Retail Behavior Studies
Abstract
The digitalization of the fashion industry has transformed online shopping into an emotionally driven experience shaped by visual aesthetics and personalization. This chapter explores the convergence of neuromarketing and generative artificial intelligence (AI) in driving impulsive buying behavior in online fashion. Drawing on consumer neuroscience and digital marketing literature, it explains how AI-driven stimuli—such as personalized content, adaptive visuals, and algorithmic recommendations—evoke emotional arousal, reduce cognitive control, and accelerate purchase decisions. Using the Stimulus–Organism–Response (S-O-R) framework, the chapter integrates neuromarketing insights with generative AI capabilities and discusses ethical issues related to emotional manipulation, consumer autonomy, and data privacy.
The method, ECCOLA, is presented, which aims at making the high-level AI ethics principles more practical, making it possible for developers to more easily implement them in practice.
Ville Vakkuri, Kai-Kristian Kemell, P. Abrahamsson· EUROMICRO Conference on Soft...· 64 citations· ⚡6
The goal is to not only refine the accuracy of the LLM-based tool but also to underscore its potential in streamlining the software development lifecycle through proactive code improvement and education.
Z. Rasheed, Malik Abdul Sami, Muhammad Waseem et al.· arXiv.org· 62 citations· ⚡3
The use of large language models to automatically improve the user story quality in Austrian Post Group IT agile teams is explored, with a reference model for an Autonomous LLM-based Agent System developed and implemented at the company.
Zheying Zhang, M. Rayhan, Tomas Herda et al.· International Conference on...· 48 citations· ⚡4
This paper introduces a novel multi-AI-agent system designed to fully automate SLRs, and demonstrates how it substantially reduces the time and effort traditionally required for SLRs while maintaining comprehensiveness and precision.
Abdul Malik Sami, Z. Rasheed, Kai-Kristian Kemell et al.· arXiv.org· 44 citations· ⚡2
The proposed LLM-based multi-agent system automates qualitative data analysis process, creating opportunities for researchers and practitioners, and future improvements focus on enhancing multilingual performance and integrating continuous expert feedback.
Z. Rasheed, Muhammad Waseem, Aakash Ahmad et al.· arXiv.org· 41 citations
A new computational approach reveals how cells communicate to assemble into tissues. This could accelerate stem cell engineering, improve disease models, and inform therapies.
