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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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I. Potapiuk

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2 papers indexed here

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Open access Aug 2026

Development of a competitiveness management model for agri-food products based on logistics integration and integrated assessment

The object of research is the competitiveness management system of Ukraine’s agri-food products. The research addresses the problem of insufficient theoretical substantiation of the impact of logistics integration on the competitiveness of Ukraine’s agri-food products under current conditions. The aim of the research i...

M. Bril, T. Larina, Inga Shapovalova et al. · 0 citations
Open access Aug 2026

STRATEGIC ASPECTS OF BRANDING MANAGEMENT IN MODERN BUSINESS

In today's highly dynamic business environment, characterised by digital transformation, rapidly changing consumer behaviour, technological innovation, and intensified market competition, a brand has become one of the most valuable strategic assets of an enterprise. Effective brand management is no longer limited to ma...

D. Diachkov, I. Potapiuk, V. Ivashchenko · 0 citations

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