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I. Volokhova

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Aug 2026

CONTENT MARKETING IN DIGITAL BRANDING

The article generalizes contemporary approaches to the application of content marketing in digital branding by systematizing the key stages of developing a brand content strategy. The proposed strategy, based on innovative methods and digital tools, contributes to strengthening and promoting a company's image among its...

H. Zhovtiak, N. Korzun, I. Volokhova · 0 citations

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