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Ivana Naumovska

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#generative ai Oct 2026

AI-Driven Human Task Substitution: Evidence from Google Translate and ChatGPT

We examine how different generations of artificial intelligence (AI) substitute for human knowledge worker tasks, leveraging two sequential natural experiments in the translation industry. We study the introduction of Google Neural Machine Translation (GNMT), a predictive, task-specific AI, as well as ChatGPT, a broad,...

Erdem Dogukan Yilmaz, Ivana Naumovska, Vikas A. Aggarwal · 0 citations

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