Review
Open access
Sep 2026
Resource, actor, beneficiary, or agent? A service-dominant perspective on generative artificial intelligence
The evidence indicates that GenAI is best understood as an operant resource and, depending on design and context, as an actor and agent, and an update to service-dominant logic’s core concepts and understanding is proposed.
J. Schäfer, Philipp Hansmeier, Philipp zur Heiden et al.
· Electronic Markets · 0 citations