Jun-Rong Ye

The Paradox of Platform "Gatekeepers" under Regulatory Intensification: The Sustainable Boundaries of Quality Governance in Live-Streaming E-commerce

After experiencing explosive growth, live-stream e-commerce has continued to face frequent issues regarding product quality and transaction order. Platforms, entrusted with a gatekeeper role by regulation, repeatedly fail in their oversight duties, creating a structural dilemma that urgently requires explanation. This...