FEATURES OF USING THE MATERIALS CREATED BY GENERATIVE MODELS FOR ADVERTISING IN UKRAINE AND WORLDWIDE
The article provides a comprehensive analysis of the use of generative artificial intelligence (hereinafter – AI) in the creation of visual advertising content and its impact on contemporary marketing practices in Ukraine and abroad. It is demonstrated that the integration of AI-generated photo and video materials tran...
Lyudmila Pronko, Дмитро Змієвець
· EСONOMY FINANСES MANAGEMENT... · 0 citations