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Author

Muhammad Ali

2 papers indexed here

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Review Open access Sep 2026

Analisis Pengaruh Kualitas Pelayanan, Promosi, Harga Terhadap Peningkatan Jumlah Pengujung Di Konyu Caffe Dan Space Kota Mataram

Increasingly fierce competition in the café business in Mataram City compels business owners to implement appropriate marketing strategies. Service quality, promotion, and price are identified as key factors influencing consumer decisions to visit Konyu Caffe & Space in Mataram City. This study aims to analyze the impa...

Ikatul Islamadinah, Muhammad Ali, M. Na'im · 0 citations
Open access Oct 2026

PRAKTIK PENGAMBILAN KEPUTUSAN USAHA DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE PADA UMKM DI KABUPATEN LOMBOK TIMUR

Perkembangan teknologi kecerdasan buatan (artificial Intelligence/AI) membuka peluang transformasi signifikan dalam tata kelola usaha, termasuk bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis perubahan praktik pengambilan keputusan usaha yang dialami...

Ahmad Hasbi Rosyid, Muhammad Ali, Muhamad Juaini · 0 citations

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