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Muhammad Junaid

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Open access Jul 2026

Dynamic Customer Equity Optimization: A Reinforcement Learning Framework for Sequential Marketing Decision-Making in Volatile Markets

It is argued that dynamic customer equity optimization is a paradigm shift; instead of reactive, campaign-based marketing, dynamic customer equity optimization is proactive, relationship-oriented value co-creation.

P. Khan, Muhammad Junaid, M. Ajmal et al. · 0 citations
Open access 2026

INTEGRATED GEOSCIENCE, AND GEOSPATIAL ANALYSIS FOR HYDROCARBON EXPLORATION IN THE KHEWARI BLOCK, SINDH, PAKISTAN

The Khewari Block, located in the structurally complex Lower Indus Basin of Sindh, Pakistan, occupies a tectonically favorable yet insufficiently explored sector of a Mesozoic–Cenozoic rifted basin known for its hydrocarbon prospectivity. This study employs an integrated geophysical geospatial workflow to confine subsu...

Muhammad Junaid, Muhammad Sajid, Taimoor Ahmad et al. · 0 citations

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